From Outdated to Cutting-Edge

Wheels Challenge

Solving Problems and Enhancing Engagement

Problem Description

Wheels, a shared electric mobility platform, designed to revolutionize dockless mobility offers hybrid electric vehicles that are sleek in design with swappable parts, batteries and real-time dynamic maintenance, enabling users to get low-cost, fun and comfortable e-bikes to get around cities through the connection of a smartphone. The post-pandemic world is facing economic volatility and new expectations. For this reason, Wheels needed a refreshed mobile experience to compete with the expectations set by today’s tech-first world.

 

Solution Approach

VE3 began by conducting a thorough analysis of Wheels’s existing mobile application. To get a clear picture, we gathered user feedback and conducted usability tests to identify the key problems and areas of improvement that needed to be addressed. In the end, we discovered outdated UI, slow loading speed, poor navigation, and lack of integration with social media.

In order to enhance the new app interface, VE3 created wireframes and mockups. To successfully implement the same, we worked closely with Wheels’s design team to ensure that the new UI aligns with their brand and vision. The new UI featured modern design elements, clear and intuitive navigation, and a fresh color palette. We optimized the app's code and implemented caching techniques to improve its loading speed. Additionally, we simplified the app's navigation by grouping related features and ensuring that users could access them with minimal effort.

To track customer preferences and offer personalized recommendations, VE3 suggested developing a customer relationship management (CRM) system. This system would enable Wheels to track customer interactions, preferences, and behavior, and provide personalized recommendations based on their history. In addition to the same, we provided real-time analytics of the app's performance, allowing the company to identify and fix any pertaining issues instantly.

To improve user engagement, we integrated the app with popular social media platforms such as Facebook and Instagram. This allowed users to share their rides, connect with other electric bike enthusiasts, and earn rewards for their participation.

Outcome

With access to VE3’s insights and intelligence around emerging trends and market demands, Wheels was able to dream up new ideas and broaden the horizons of possibility. The new app is sleek and seamless, providing an end-to-end personalized experience and also supports expanded attributes and pricing offerings. Already, the app is seeing exceptional results; a key contributor to Wheels’s growth and ongoing success. Resultly, as of VE3’s in-depth knowledge in the requisite domain, Wheels saw significant improvements in the customer experience. The app is also faster and has near-perfect, crash-free performance. The development of a CRM system enabled the company to track customer preferences and offer personalized recommendations, resulting in increased customer satisfaction and loyalty. The real-time analytics additionally provided helped to identify and fix any pertaining issues quickly, reducing downtime and improving overall performance.

Related Services

Technology Optimization

Technology Optimisation

Maximize Business Potential with Strategic Enhancements

We Help Businesses Increase Outcome Exponentially Through Measured Technological Upgrades.

Digital Transformation

Gear Up Your Business for the Digital Age

We Help Businesses Adapt to New Technologies and Processes to Respond to Changing Market Conditions and Customer Needs in a Flexible and Agile Manner.

digital transformation

Related Expertise

Artificial Intelligence

Enable organizations to leverage cutting-edge technologies such as machine learning and artificial intelligence to analyze and interpret vast amounts of data. 



Know More

Cloud Engineering

Provide on-demand access to shared computing resources, such as servers, storage, and applications, enabling organizations to scale and manage their IT infrastructure more efficiently.


Know More

Application Modernization

Involves updating and upgrading legacy applications to improve functionality, reduce costs, enhance user experience, and align with the latest technologies and industry standards.


Know More

Process Automation

Leverages technology and automation to streamline and optimize business processes for improved efficiency, productivity, and agility, ensuring business development and growth.


Know More

Enterprise Platforms

Provides a comprehensive, scalable and efficient solution for managing and integrating business applications and data across the organization's entire infrastructure.


Know More

Digital Commerce

Creates and optimizes digital channels for businesses to sell their products and services, including e-commerce platforms, payment gateways, and marketing automation for ease of business.


Know More

Digital Transformation

Uses technology to fundamentally change the way a business operates, from its processes and operations to its culture and customer experiences, to remain competitive and relevant in the digital age.

Know More